Hi there. I’m Jerome. I'm based in Sierre, Switzerland.

Born in Geneva to a family from the Vallée de Joux — the birthplace of Swiss watchmaking — it was almost inevitable that I’d become a watch enthusiast. Since the mid-2010s, I’ve been collecting and sharing interesting watches I discover here in Switzerland. I'm especially interested in historical value, past innovations, unusual designs and technologies.

In 2020, I officially registered my own watch business. Since then, I’ve sold around 2,000 watches and parts to clients worldwide.

In 2026, I finally found the perfect spot to open my physical store. It is located in the heart of the Swiss Alps, in Sierre.

The opening is planned for March 2026. In the meantime, find watches ready to wear on this site and for parts, non-working watches and other accessories, visit my eBay shop!

There will be of course way more directly in the store :)

Stay tuned to my Instagram for news about the boutique opening.